“Creating a new food system that is fit for purpose in a world of population growth and climatic uncertainty will be one of the biggest challenges we face as a species. How can design and technology help?”

• $2m in earned media coverage

• BBC Click

• BBC Radio 4’s Farming today

• CNBC Squawk box

• CNBC Edge programmes

• It positioned Method as experts, granting access to a strategically significant, emergent sector leading

• x5 new client relationships from AgroChem and Earth Sciences to Investment Banking and Supermarkets

The fourth agricultural revolution is upon us. With massive investment and slow moving incumbent market leaders, I selected the sector as an area of strategic importance for Method and GlobalLogic.

To open up this valuable sector I created the Future of Food initiative to build credibility and new client relationships based on a shared purpose.

To explore the question of our food security and open a dialogue with key actors in the food chain, I created Connected Food; an initiative to explore and prototype future food scenarios.

The work gave radical context to the problems and opportunities that lie ahead, while provoking debate around what’s to be done today. 

Outputs included a podcast, a panel event and a pop up installation at London’s Barbican Centre called The Food Assembly. Our ‘personal food computer’ prototype was also part of the The Barbican’s highly successful AI More Than Human exhibition.